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Why AGRANA?

Values

QUALITY

The AGRANA products observe all the European standards in the field of food protection and safety. The introduction of quality assurance systems  ISO 9001 and HACCP in all the production units of the company guarantees an increased safety in the use of our products.  

The quality control is ensured from the raw material used (sugar cane and raw sugar), the production technologies, the packages used and finishing with the logistics and storage of the products.  

Our company provides agricultural consultancy services and, through a team of professionals, checks on site the observance of agricultural technologies for obtaining high products, genetically unmodified and healthy.   

The imported raw sugar is purchased after a close selection of the providers and the raw material is passed through numerous quality control filters through detailed and laborious analyses performed in laboratories certified in Romania and broad.   

The entire production process is closely monitored for maintaining the recognition of the end product and there is a series of safety systems protecting the product from any potential foreign objects.

The quality of our products is certified by numerous industrial clients from the food industry, an industry where there can be no error and which prefer AGRANA for their products.  

 

THE CLIENT SERVICE AND SALES TEAM  

We are the only sugar manufacturing company which has a service created to answer all the clients' requirements from a single place, through a single call or email.

The Customer Service works to the benefit of the client and ensures a good development of the services and the quality of the products delivered. the service maintains a permanent contact with the clients and informs them on the existing stocks, the new products, the take over of order and informs them on the state/situation of the orders and respective deliveries.

Along with the client service, there is also a team of professional sellers which covers all the areas of the country. Among these, AGRANA ROMANIA is closer to the clients and to their needs, permanently adjusting their offer and commercial conditions. We are aware of all the tendencies and we answer rapidly and flexibly to the market changes, maintaining ourselves as a confident partner for all the client segments.  

 

PROVIDER OF CONFIDENCE

AGRANA ROMANIA is part of the largest European sugar producer and is perfectly adapted to respond to all types of clients, industrial, retailers or  HoReCa. Being part of the group, we have access to all the group's products and we can satisfy the most complex requirements: icy sugar, candel sugar, sugar with low caloric rate, sugar special for jam (with pectin), sugar with flavors, sugar with special granulations, etc.

With 31 factories (in the 2008 campaign) of sugar production, in nearly all European corners AGRANA and SUDZUCKER Grup guarantee a continuity and a permanent sugar provisioning – we are a confident partner for thousands of clients and farmers, and this for 50 years.  

AGRANA ROMANIA has an advanced logistic system (trucks and cisterns) and is the only company which can deliver sugar using different and highly efficient methods:  in big-bags, in cisterns (bulk), in containers, etc.

 

BRAND

With its other brands, Margaritar and Coronita, AGRANA ROMANIA has transformed a basic food product in a distinguished product, on a market in which products are hard to differentiate.

The AGRANA ROMANIA premium sugar brand, Margaritar is a product created to be used in every household. Margaritar is for all our potential customers the perfect ingredient for success, helping them share with their loved ones the small pleasures of life.

Margaritar sugar is available in different shapes and types of packaging: crystal, cubic, powder and  cubic; white or brown.

The AGRANA ROMANIA economic sugar brand Coronita is used mainly for preserving foods, due to its capacity to influence textures and underline mixture colors. Accessible pricing and diverse usage have turned Coronita in the favorite sugar for all domestic consumers. To add to its value Coronita sugar can also be used to flavor cooked foods and to sweeten any type of hot or cold beverage.