New product development and innovations are an integral part of the fruit preparation department from AGRANA. Due to the short product life-cycles of fruit yoghurts it is important to be able to react rapidly to the changes of the consumer demands, to recognize development potentials and to set new trends.

That is why AGRANA considers it is its top priority, to provide its customers with:

• Perfect service.
• A pro-active approach of innovations.
• And also to help them develop their product portfolios.

AGRANA’s international organization and structure, with 52 production facilities (37 locations in the fruit segment) on five continents, offer it the possibility to provide its customers with a global market vision, and also with local market know-how. The combination of international trends and local market know-how represents a competitive advantage and enables AGRANA to be a significant partner in the field of innovations.

Current trends in the fruit preparation business:

• “100% Natural”: the most important trend in saturated markets.
• “Wellness & Health”: fruit preparations with natural but also functional ingredients.
• “Enjoyment”: preparations for deserts that guarantee a moment of pleasure even in turbulent times.
• “Social & Environmental Responsibility”: certified ingredients for use in fair trade products, resp. for reducing the carbon dioxide /water footprint.
• “Functional Food”: preparations with an additional value.

Consult our local market experts!

In each country where AGRANA operates a fruit preparation facility, our local experts provide the customers with country-specific know-how, in order to make our customers’ products a complete success.

In the following fields they work on new products: 

• Dairy applications, e.g. yoghurt , cheese, deserts, smoothies.
• Bakery products.
• Ice-cream applications.
• Drinks.

New product development for the industry of fruit juice concentrates aims to the following fields:

• Use of by-products such as pomace and fruit pits.
• Process optimization for improved product and colour stability.
• Improvement of aroma quality.

AGRANA holds leading market shares in the highly developed, saturated markets for dairy products in Western Europe and North America. These markets require continual innovation and technological leadership. For this reason, in 2005 AGRANA founded an Innovation and Competence Center for product and process development, process optimization as well as product and process quality assurance for the entire AGRANA Fruit segment in Gleisdorf|Austria.

At these Innovation and Competence Centers, the teams of 18 specialists in the technology of food products identify strategic projects and work in close cooperation with our customers and all AGRANA affiliates in the following fields:

• Innovation regarding the optimization of processes and ingredients
• Development of innovative concepts for different consumer target groups and applications in line with major trends
• Know-how in the fields of food processing and ingredients

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